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Mattel and Autodesk are teaming with each other in a whole new venture. The venture is to let you design and customize 3D-Printed Toys.
These toys are customized through a “dedicated online hub”. This new
innovation is expected around the second half of the year.
With the ease of digital design which allows for nearly infinite creativity as well as quick editing, and the prototyping and affordability of 3D-Printed Toys, it’s an attractive proposition all around for creating more fun in this serious, busy world. And while the fun and games commence with a new technology and many artists and startups entering the marketplace of selling toys, you can expect innovation to be taken to a whole new level.
There isn’t a clear picture of what to expect from this new partnership to design 3D- Printed Toys. Though it wouldn’t seem surprising if you will be enabled to create your own set of Hot Wheels or Barbie range of accessories!This sort of designing could kindle your child’s brain and encourage kids to create their own 3D-Printed Toys. Just playing with toys isn’t good enough these days. You could make your child think wisely and also create his/her play thing.This partnership is unique and the joint initiative assures you that combining physical toys with digital adventure is around the cards. There are a series of apps in the development stages that will let customers to imagine, design and customize their own 3D-Printed Toys.
About Mattel
The Mattel family of companies (Nasdaq:
MAT) is the worldwide leader in the design, manufacture and marketing of
toys and family products. Mattel’s portfolio of best-selling brands
includes Barbie, the most popular fashion doll ever produced, Hot
Wheels, Monster High, American Girl, Thomas & Friends and
Fisher-Price brands, including Little People and Power Wheels, MEGA
Brands, including MEGA BLOKS and RoseArt, as well as a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5
on Corporate Responsibility Magazine’s “100 Best Corporate Citizens”
list. With worldwide headquarters in El Segundo, Calif., Mattel’s
companies employ nearly 30,000 people in 40 countries and territories
and sell products in more than 150 nations. At Mattel, they are Creating
the Future of Play.
About Autodesk
3D-Printed Toys: Mattel and Autodesk
This collaboration as stated purely aims
at to let you gain a hands-on experience to support interactive
learning environment that is essential for the kids of this generation.
This partnership has been created not just to present their customer
base with recreation, but to put the power of making and 3D printing
right into their hands, offering a unique experience which allows kids
and parents to have fun and also to explore the design and science
involved in both the digital and 3D printing aspects.There are also
interactive apps that provide good techniques for the kids to learn
along when they play. These kind of digital experiences make learning
fun and encourages creativity, imagination and customization. 3D-Printed
Toys is what the world needs today to seek answers to what the toddlers
question.
With the vision to “create the future of play,”
Mattel is undoubtedly making customers crave, and also allowing users
the opportunity to work with technology they are currently curious
about. Mattel, one of the large-scale manufacturers that actually uses
3D printing for large-scale production of items like Barbies and Hot
Wheels, is changing in offering ideas and information regarding the
technology to its customer base.
Parents are much more concerned these
days to purchase and get involved with educational toys that really set
kids up for independent creating. With 3D printing, they learn how to
customize and, ultimately, manufacture.While the world of child’s play
is already one of infinite creation just due to the imagination,
combining it with today’s software and hardware in 3D will allow an
entirely new transformation in the world of toys. These apps, scheduled
to launch in the second half of 2015, will be able to act as a launching
pad for kids to be able to take the reins far beyond the limits of just
thinking about what would be cool and actually showing us with their
unique 3D models.Customers using the new Mattel apps will not be
required to own home 3D printers as they have the option of sending
designs out for 3D printing.
Mattel will also be offering an online hub dedicated to their 3D
printing market and concepts. The partnership should work to highlight
and push Autodesk’s Spark platform further into the limelight. Also
being marketed with Autodesk’s Ember 3D printer, Spark is a platform
that works with APIs and cloud services for better optimization of 3D
models.Samir Hanna, Vice President and General Manager, Consumer and 3D printing, Autodesk quoted,
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D design and 3D printing apps to unlock the creativity in everyone. Partnering with an iconic brand like Mattel provides us with an opportunity to demonstrate how Spark, our open 3D printing platform, can help create amazing experiences that bridge the digital and physical worlds and push the boundaries of creative play.”Doug Wadleigh, senior vice president and global brand general manager, Toy Box, Mattel.quoted,
“We’re constantly inspired by the passion and creativity we see among kids around the world. Technology is changing daily and by harnessing Mattel’s expertise in play and Autodesk’s expertise with creative apps and 3D printing, we’re able to offer a new kind of 3D design experience, continuing the Mattel legacy of inspiring imagination and creativity.”For your queries to be addressed regarding to the content of the article, comment in the section below. Your valuable feedback and comments are welcome. For daily updates on technology do visit us again. You can also catch us on our Facebook, Twitter, Google+ and Pinterest for timely updates.
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