Instagram, one of the biggest photo sharing apps, has taken a major step to lure in more users, and thereby more business. In addition to its signature square layout for pictures and videos, now instagram has added new layout potions whereby users can add and share landscape and portrait photographs through the photo sharing app. The new move is part of the company’s bid to attract more advertisers. They also intend to stop customers moving to other flexible services such as Snapchat. The move is one of the first major alterations made to the photo sharing app after it has been taken over by Facebook.
Facebook had bought Instagram in 2012 for $1 billion (roughly Rs. 6610 crores). The new move by instagram will hopefully address the wishes of many of its 300 million users. Most of the instagram users had the complaint that they have been constrained by the square format of instagram. The new move will be of benefit for both advertisers and instagram users as they now have more options. Either way, it’s of double benefit for instagram. The photo sharing app can now lure more advertisers as now people will be able to see more of their advertisements, and that would be something which advertisers are definitely going to be interested in.
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