E-commerce is on high boom these days.
People prefer buying everything online as it saves them from the hassles
of actual shopping. Thus, e-commerce websites are adopting mobile as an
innovative and excellent platform to expand their business quickly.
They want more and more people to access their app or service for their
benefit. For instance, recently Myntra took a step of going app-only.
Similarly, Flipkart is yet to finalize on this decision and is soon
planning to go app-only from the next month. Likewise, Olacab followed
suit and made it available only on mobile app.
Snapdeal not to go app only like Myntra
Of late, a local service named LocalOye is not in the favor of going app only for some own reasons. While on the other hand, Cleartrip
was quite clear about the idea of making its importance felt on mobile
apps. Snapdeal hired a new Chief Product Officer, Anand Chandrasekaran.
This newly hired person said that he is not interested in making
Snapdeal app-only. In an interview with NDTV Gadgets, said that he wants
the service to be available on both the platforms. He switched from
Airtel to Snapdeal this year where he worked on Wynk and Airtel Money.
He said that, many changes are taking place in the company these days
and thus, it has become quite essential to make the difference. With a
wide range of apps coming up, its importance has reduced considerably.
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