Facebook the social networking site is
all set to consider to offer publishers and advertisers a great deal. In
an attempt to let them share their content through the website. This
news according to the Wall Street Journal suggests that Facebook’s new initiative is dubbed Instant Articles.
As of the scenario now, the publishers
post links from their respective website on Facebook. This brings in a
lot of traffic to the website. But the same process takes a lot of time
on a smartphone. Facebook had hinted for quite some time that it wanted
the legion of users to be able to read news articles without leaving
the social network , and Instant Articles has paved way for this.
Instant Articles |Get the news without leaving Facebook
Instant Articles
aims at speeding the process. The process is boosted based on how the
individuals view links on their phones. It is supposed to host news and
videos related from popular websites such as BuzzFeed, National Geographic, The New York Times
. Facebook is hoping that this new Instant Articles initiative will
make the users spend more time on the website. This is to ensure that
users do not move onto other sites during the time they spend on the
internet instead.
Instant Articles |What do the Publishers Gain?
Publishers who use these services can
keep the revenue that they gain from all these ads that are sold through
the news websites hosted by Facebook. But there is still no news about
the deals with Facebook launch partners. Facebook is still holding talks
related to Instant Articles. Facebook does the legwork for selling the
ads generally and it will keep thirty percentage of the revenue for
itself. The percentage suggests that Facebook doesn’t see Instant
Articles as a direct revenue stream, but rather as a way to retain the
users on its site. This is the huge benefit that is said to indirectly
increase Facebook’s earnings.
Instant Articles |What to expect?
Facebook is aiming to load content
faster and this will thereby encourage more users to spend more time in
its network. Although there may be a few publishers who are concerned
about issues from other perspectives.
According to sources,“They want to retain control over the user experience, as well as access to data on their readers”.
Even in the past publishers have had issues with fact of “changes in the formula” , that deals with how Facebook places items in the user’s homepage, triggers a sharp drop to the website traffic from Facebook.
Instant Articles |Bottomline
Facebook has already a commanding
presence in the world of news business. The largest publications see a
massive percentage of their traffic and revenue come from Facebook referrals.
Most of the sites are now vary of giving control to Facebook. Though
most of the sites see it as a means of survival. But Instant Articles
is said to increase the readership. Now that the articles will pop up
quickly straight in the apps that are being used and not delaying you by
the eight or nine seconds to load in the web browser.
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