Blackberry, one of the best phone makers in the world, has been
facing its toughest times during the last few years. After the rise of
Android and iOS phones, BlackBerry- the phone maker who was always known
for its sturdy, powerful, high performance and business capable phones
has been almost left out of space in the Smartphone segment. The
company has been trying to revive back to the growth track, by launching
one outlandish product after the other, such as the unusually shaped
passport, which everyone liked; the Classic- which showed the company’s U
turn strategy to cater to its crowd who hated the touch interface of
the new BlackBerry10 OS; and the Blackberry Leap which was launched to
appeal to the budget minded people who wish to have the Blackberry
experience.
But, the sad part is that none of them really helped the company to get back on track. None of them could resist the force of the Android and iOS wave. Finally caving in to this pressure, Blackberry has now made another Strategic shift, and has adopted Android to run the new phone – the BlackBerry Priv. It is the first ever Blackberry phone powered by Android OS. Priced exorbitantly at Rs. 62,990, let us see if this phone would finally give blackberry the success it badly needs.
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But, the sad part is that none of them really helped the company to get back on track. None of them could resist the force of the Android and iOS wave. Finally caving in to this pressure, Blackberry has now made another Strategic shift, and has adopted Android to run the new phone – the BlackBerry Priv. It is the first ever Blackberry phone powered by Android OS. Priced exorbitantly at Rs. 62,990, let us see if this phone would finally give blackberry the success it badly needs.
Read More
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